India’s rural heart pulses with creativity, resilience, and tradition — and nowhere is that more evident than at the SARAS Aajeevika Event. Held from 7th to 23rd October 2022 at Pragati Maidan, New Delhi, it was a vivid display of India’s diverse rural craftsmanship — all driven by women artisans from self‑help groups (SHGs).
What is the SARAS Aajeevika Event?
Organized by the Ministry of Rural Development in collaboration with NIRDPR (National Institute of Rural Development and Panchayati Raj), this biannual event brings together artisans from across India. Around 300 craftswomen representing 26 states participated, displaying products across 150 stalls.
The event highlights:
- Handloom, handicraft, home décor, jewelry, and natural food products
- Live cultural performances and workshops to build SHG capacities
🎨 Graphisads’ Role: Bringing It to Life
While the event spotlight was on the artisans, the immersive experience was orchestrated behind the scenes by Graphisads Limited. Known for partnering on government campaigns and large-scale public events, Graphisads provided end-to-end event management services for this edition .
Their contributions included:
- Designing vibrant branding and installations throughout Pragati Maidan
- Managing event logistics: stall layout, visitor flow, signages, and registration
- Overseeing media promotion and visual storytelling to highlight SHG Didis
- Supporting capacity-building sessions and workshops that empowered artisans
🌾 Highlights of the 2022 Edition
- A strong representation from over 300 craftswomen across 26 states, offering everything from block-printed textiles to organic food products
- Government officials set ambitious targets: key aim being to turn lakhpati Didis into crorepati Didis through increased market access and support
- The event recorded ₹4.32 crore in sales in previous editions with expectations to surpass ₹6 crore this edition — signaling growing economic impact
Why This Event Matters
- It amplifies “Vocal for Local”, elevating rural craftsmanship to national visibility
- It empowers women SHG entrepreneurs with livelihood opportunities and financial independence
- It blends traditional artistry, regional culture, and modern exhibition design into one meaningful experience
CultureVerse: Your Gateway to India’s Emerging Cultural Narratives
At CultureVerse.in, we spotlight events where craft, culture, and inclusion intersect. From SARAS Aajeevika to MIFF, Divya Kala Mela, and beyond, we bring you stories that matter.
Visit CultureVerse to:
- ✅ Explore event dates, venues, and entry info
- 📸 Dive into photo stories and behind-the-scenes insights
- 🎤 Discover SHG Didis’ creations and narratives
- 📍Find similar events happening near you
Don’t Miss Out!
Though the 2022 event has passed, its legacy lives on through new crafters, evolving product lines, and ongoing editions across cities. Dive into CultureVerse.in to discover the evolving journey of India’s rural artisans, and stay tuned for upcoming editions of SARAS Aajeevika events in your city.
Let’s honour craftsmanship, celebrate entrepreneurship—and give rural India the spotlight it truly deserves.
